4 Essential Things Your Business Website Must Have To Get The Best Results

Are you setting out to create a new website for your business or revamp your existing business website?

Building a website from scratch or refreshing an outdated one can be a very big and at times overwhelming process. Here are 4 essential elements your business website needs to help you get the highest search engine rankings and the best results possible for you and your business.

Here at Cutting Edge Web Design, we specialise in providing these important features and many more that will get your website found by more people online, and make even more sales for your business.

1. Website Design and User Experience

People searching for information on the internet generally want to find it fast and without any fuss. Make sure that the design of your website is appealing, your call to action is clear and persuasive, and your contact details stand out, so that even visitors with short attention spans can quickly and easily find the information they need and leave with a great impression of your business.

2. Search Engine Optimisation

In today’s fast paced digital world, having your business stand out and get found by your ideal customers on the world’s most powerful online search engine, Google, is imperative to the long term success of your business. You must ensure that your website is optimised for the best keywords for your business needs, so that your ideal customers can find you and you can enjoy more targeted leads and greater sales.

4. Mobile Responsive Website Design

The majority of your potential customers are now searching for your business online using their mobile devices, such as smartphones and tablets. This means that in this day and age it is essential that your website is mobile friendly and has a responsive design. Don’t forget to ensure that your website can be clearly viewed by visitors across all devices and screen sizes.

3. Website Maintenance and Security

Your business website is incredibly valuable and it needs to be kept safe and secure from ever present online threats. Be sure to keep on top of current internet risks and implement quality online solutions in order to keep your website properly maintained and completely secure.


Good website design and reaching the outcomes you set out to achieve when you create a website takes a lot of time, planning and effort.

If you can successfully implement the above 4 essential elements of a great website:

  • Excellent website design and user experience
  • Well researched and properly implemented search engine optimisation
  • Regular and up-to-date website maintenance and security, plus a,
  • Clear and easy to navigate mobile responsive website design

then you are much more likely to achieve your website outcomes and reach your business goals more quickly.

If you would like to know more about effective website design or you would like some assistance designing or revamping your business website, we would love to help. Click here to learn more.

Ready for a new, highly effective business website?

Get in touch today to harness the power and high quality leads a Cutting Edge website can bring to your Gold Coast based business!

Melissa is the Owner and Head of Operations at Cutting Edge Web Design. She began her digital marketing career by purchasing and selling online businesses. With a background in creating highly effective digital marketing strategies, she is an expert when it comes to designing and building high quality lead generating websites and results driven online solutions. On the weekends you can find her enjoying the beautiful local Gold Coast beaches and outdoor cafes around Currumbin, Broadbeach and Mudgeeraba with her 2 children.

Melissa Dyogi

Director, Cutting Edge Web Design

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